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Life of an SEO: Before, After & Beyond Penguin 2.1 [Infographic]


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[/url]Penguin 2.1 algorithm updates from Google have taken the SEO world by storm! Professionals dealing with optimisation have to rethink their strategies to incorporate the new inputs and changes. How much have things changed in the SEO scenario post Penguin 2.1? Here’s a look at the various aspects of search engine optimisation with the associated changes.

 

Link building

 

a) Pre-Penguin Scenario

 

Website submissions were time-consuming process with people searching for directories. Similarly, you also needed to find link builders for getting valid links.

 

b) Post-Penguin Scenario

 

The situation has worsened now with more time being spent in finding directories for link removal. What’s more, you now even need to make payments for the same. If you are unable to do this disavowing back links remains the only way. Statistics show that over 40% users have already opted for Disavow Tool from Google for bad link removal.

 

Content marketing

 

a) Pre-Penguin Scenario

 

At the time there were no duplication of content issues so regular article submissions were prevalent. Solid rankings were dependent upon quality interlinking.

 

b) Post-Penguin Scenario

 

Now you need valuable and unique content with guest posts on quality websites, publish case studies, info graphics, videos, and eBooks, do blogging, and share content.

 

Social media marketing

 

a) Pre-Penguin Scenario

 

Social media was there minus actual audience interaction.

 

b) Post-Penguin Scenario

 

Now you need to present useful content and build relationships with your target audience.

 

Check out more interesting aspects in the below infographic.

 

 

 

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Continue reading...

Edited by AWS
  • 2 years later...

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