Book Review: Teach Yourself Visually Search Engine Optimization

[Guest Ann Smarty]

This amazing book discusses about how to take baby steps on getting started with your Search Engine Optimization strategy. Search Engine Optimization or SEO can be thought as the backbone of any successful marketing campaign. It is the foundation for organically constructing your firm’s stature in the virtual world and enhancing its visibility in search engine listings and results. By remodeling your website, you can improve its look, but to build its position in Google search results and place it above your competitors, SEO paves the way get your business the winning edge you deserve.

 

Champions always have a secret weapon that can guarantee their victory and in the online marketing game, you need a winning search engine optimization strategy. It is absolutely vital that you have a fully loaded arsenal while tackling the Internet matrix. Since, Search Engine Optimization yields the best return on investment, it is a cost-effective marketing technique. Nevertheless, SEO is a tricky process and requires technical skills. The glitch is that not everyone can afford to hire professional help for getting their website optimized for search engine results. If you are facing a predicament of the same kind, then’ Teach Yourself Visually Search Engine Optimization’ is the remedy you need.

 

 

 

Written by author Rafiq Almansy, the book explains the basic and core concepts of Search Engine Optimization in an easy-to-comprehend manner. It is specifically written to help out budding visual learners so that they can gain a top spot for their blog, webpage or website on search engine results. Sure, there is a lot of other helpful material out there for SEO, but the terms used in them can be pretty mind-boggling and confusing for beginners. The best thing about this book is that the author has written it using a brilliant teaching approach and by beginning from square one so that the reader does not get confused.

 

Remember in science class how your teacher used to show the clay model of the Solar System to the students? That is called visual learning. It has been observed that the human brain grasps visual information very quickly and stores it. The information provided in this book has been enhanced with the help of visuals so that the reader has no difficulty at all in understanding the text.

 

This book consists of fourteen chapters. The very first chapter is titled “Understanding The SEO Process” and it deals with the introduction of search engine optimization as a marketing technique and explaining how search engines function. It also explains the search habits of internet surfers. The second chapter “Preparing Your Website For SEO” is all about creating a niche for your website on the internet and web hosting. Not many people are familiar with the concept of web hosting so this chapter is particularly helpful for the newbie techies.

 

 

 

The third chapter entitled “Building an SEO Friendly Website” tells all about laying a strong foundation for your search engine optimization action plan. SEO can never be effective unless the website is redesigned to be more user friendly and search engine friendly. You can only make your SEO strategy effective by making your website popular among internet surfers and that will ultimately put it in the “good books” of Google and other search engines. Chapter three is therefore a very important one.

 

You cannot hope to succeed in your search engine optimization venture without conducting adequate keyword research. Finding out the best keywords for your company and utilizing them smartly in your web page content is a tricky maneuver. Chapter four guides readers how to master the method of keyword research and use it to elevate their search engine ranking.

 

Mentioning meta tags are inevitable while talking about SEO and chapter five is a plethora of useful information on this topic.

 

This book not only guides you about optimizing your website for search engine results but also teaches the readers how to map out their marketing campaign to revolve around their SEO strategy. When a celebrity wants to gain popularity he does not limit himself to his hometown but also tours other places. Similarly, if you want to focus the spotlight on your website, you have to devise a strategy that can make your website prominent on other web forums too. Useful tips pertaining to building links and having brilliant content are also provided. The value of social media marketing as an SEO tool has also been explained.

 

This book is a treasure chest of information for anybody willing to getting started on search engine optimization. You can reach the book on different online stores such as Amazon.

 

 

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Edited December 26, 2016 by AWS