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Since the dawn of the Internet, forums have remained a dominant force on the worldwide web. Invision Community not only survived the social media boom, we thrived. Our community forum platform is an industry leader and continues to serve thousands of businesses year-round. If community forums are tried and true, then why is the average Internet user bombarded with pleas to follow a brand’s Instagram, Facebook and Twitter accounts versus a forum? It's often the case that when decision makers consider building a community, they look to social media tools first and overlook the power an owned community platform has. It's rare to find an instance where exclusiv…

Whether it’s participating in the latest challenge, using a trending TikTok sound, or putting your own spin on a viral recipe, we all know social media trends provide a great opportunity to spread brand awareness and grow your brand’s social media following. But they can also be utilized to boost search engine results, driving traffic and sales to your website. If taking advantage of social media trends in one way or another isn’t a part of your brand’s digital marketing strategy just yet, read on. This article will show why it’s important to jump on board and provide you with a list of actionable steps to ace the game. [HEADING=1]Examples of search results influe…

I’ve heard over and over from fellow SEOs that they just “fell into” the industry and didn’t know much about it beforehand. Well, I am no exception. I searched far and wide for a marketing job prior to graduating college in 2018, but it was my sister who introduced me to the concept of SEO. She suggested I apply to the agency she worked at, so I quickly started Googling to learn more about the concept. After my brief research and a few interviews, I found myself at a large digital marketing agency. I loved working at the agency with its fast-paced work day and continuous opportunities to learn, but after nearly three years of working with clients, managing roadmaps, an…

We’ve been re-optimizing Brafton's blog content consistently since 2018. It’s been one of the main SEO strategies we’ve used to increase our blog traffic from 20,000 to 200,000 monthly visitors over the last three years, and we’re continuing with this strategy into 2022 (and probably beyond). For the purpose of this study, we wanted to answer the question, “How well does content re-optimization work, and is it worth your time?” But first, let’s back up and get some definitions out of the way. [HEADING=1]What is content re-optimization?[/HEADING] In its simplest form, content re-optimization is the process of updating existing content with new material in orde…

Greetings everyone, We are sorry to announce the immediate release of phpBB 3.3.7 “The Book of Bertie, Part Two” to address an issue some users experienced when updating to 3.3.6. Unfortunately the issue wasn't noticed during testing and has only surfaced after the release of 3.3.6. The fixed issue may have resulted in role-based group or user permissions being accidentally removed. As a result of that, some users were no longer able to see forums when visiting phpBB. If you have already updated to phpBB 3.3.6, please check your tables for [iCODE]phpbb_acl_groups[/iCODE] and [iCODE]phpbb_acl_users[/iCODE] tables for changes compared to before the update to 3.3.6 (re…

We have just released new versions of our products: WoltLab Suite 5.4.15 WoltLab Suite 5.3.21 WoltLab Suite 5.2.20 WoltLab Suite 3.1.28 Stability releases (third part of the version number, also known as "patch releases") aim to solve existing problems in the current version. Like every stability release, they do not introduce new features. It is strongly recommended to apply these updates. [HEADING=1]Security Notice[/HEADING] It has been brought to our attention that in the log of cronjobs, there may be an unintended execution of HTML in case of an error. This can occur if, for example, a cronjob retrieves data from an HTML page and, in the event of an …

Wir haben soeben Updates für unsere Produkte freigegeben: WoltLab Suite 5.4.15 WoltLab Suite 5.3.21 WoltLab Suite 5.2.20 WoltLab Suite 3.1.28 Stabilitäts- und Fehlerbehebungsversionen (die 3. Stelle der Versionsnummer, auch als "patch releases" bekannt), beseitigen ausschließlich Fehler in der aktuellen Version und führen keine neuen Funktionen ein. Es wird ausdrücklich empfohlen, diese Updates anzuwenden. [HEADING=1]Sicherheitshinweis[/HEADING] Wir wurden darauf aufmerksam gemacht, dass es im Protokoll von Cronjobs im Falle eines Fehlers zu einer ungewollten Ausführung von HTML kommen kann. Dies kann dann auftreten, wenn ein Cronjob beispielsweise Daten…

Happy Saint Patrick’s Day to the Moz community! We’re always looking for new ways to set our readers and customers up for success, and today, we’re going to take a look at the inspiring tale of how a whole nation has built a path to real human progress for its people, with takeaways that can be applied to your own business and community. [HEADING=1]A first century well spent[/HEADING] Last year, the Republic of Ireland turned 100, and according to author Dan Henry, the Irish have accomplished all of the following in their first century: Living longer and easier — death rates have been halved due to vaccinations for major diseases of the 20th century. …

[HEADING=1]vBulletin 5.6.7 Changes and Updates[/HEADING] vBulletin 5.6.7 is available for all download customers. vBulletin Cloud upgrades will be performed soon. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Display Name[/HEADING] New functionality was added to allow for Display Names. Display names work in conjunction with user names and are not unique. This would allow two users to identify as "Robert Smith" when this functionality is needed. In new registrations, Display Names will default to the username created. Administrators can assign display names in the AdminCP by editing the user. There is an option under Settings -> Options -> User Profi…

Greetings everyone, We are pleased to announce the release of phpBB 3.3.6 “The Book of Bertie”. This version is a maintenance release of the 3.3.x branch which introduces support for SVG and WebP images in ranks, smilies, and topic icons, as well as improved performance of the phpBB native search engine. It also resolves various issues reported in previous versions. The fixes include, among others, the topic selection not properly working on Moderator Control Panel (MCP) pages and resolved issues with double-escaping of config data inserted into the database. We also introduced further hardening in the form of longer random strings for the activation keys and reset…

[HEADING=1]How to Prep Your SEO Strategy for a New Website[/HEADING] From web development to branding and design, there are plenty of moving parts when launching a new website, but your SEO strategy shouldn’t be an afterthought. In fact, your SEO strategy should be one of the primary considerations before you even start your website. To take things a step further, the best case scenario would be that your website structure is fully built based on the SEO strategy you already have in place. Doing this from the get-go saves lots of headaches for things like web development, content formatting and design, URL structures, and more. So instead of fighting to make …

Core algorithm updates can be the bane of an SEO’s existence. The number of unknowns coming out of an update keeps people on their feet, as Google seemingly sits back and watches them scramble to address the changes. Given how cryptic Google typically is about core updates — and even regular updates, for that matter — it can often seem like we’re at the mercy of the algorithm, with no legitimate measures of our own to employ. Google itself has even stated repeatedly that website owners shouldn’t view updates as something they are fighting against. With all that said, do we just throw our hands up in defeat? The answer is no — there are ample tactics at our disposal,…

There’s a fine line between freedom of speech and censorship. Invision Community always aims to empower community leaders with options to encourage an open dialogue within a community, while including barriers for members who choose to ignore the guidelines. Invision Community’s latest release, 4.6.11, includes a simple but powerful new feature to help you shape your community’s tone. It’s called Block Submission. Block submission stops a member’s message from being posted if it includes any word(s) added to your Word Filters list with the “Block Submission” option enabled. Word Filters, a previously existing feature, allows community owners to prohibit…

We’ve said it before and we’ll say it again – our community continues to blow us away with eagerness to learn and hunger for new content. Your feedback and interest in new certifications and coursework through Moz Academy has been super helpful in guiding the development of our learning resources. In assessing the topic area for our next certification, it struck us just how darned competitive SEO feels these days. Competitive research and analysis still feel like an uphill battle – wouldn’t it be nice if an SEO just had a competitive roadmap to follow? It sure would. And now, it’s here! We’re so excited to announce the launch of our brand-new SEO Competitive Anal…

MyBB 1.8.30 is now available, and is a security release. 1 security vulnerability addressed: High risk: ACP Settings management RCE (advisory) — reported by Cillian Collins / Trend Micro Zero Day Initiative Check the Release Notes for more information. Get latest MyBB Full & Upgrade Packages → The MyBB Project extends thanks to reporters and researchers following responsible disclosure. Go to mybb.com/security to report possible security concerns or to learn more about security research at MyBB. If you would like to contribute to the Project, Get Involved. Thanks, MyBB Team Continue reading...

[HEADING=1]vBulletin 5.6.7 Changes and Updates[/HEADING] The preview release of vBulletin 5.6.7 is available for all download customers. [HEADING=1]Front End Changes[/HEADING] [HEADING=2]Display Name[/HEADING] New functionality was added to allow for Display Names. Display names work in conjunction with user names and are not unique. This would allow two users to identify as "Robert Smith" when this functionality is needed. In new registrations, Display Names will default to the username created. Administrators can assign display names in the AdminCP by editing the user. There is an option under Settings -> Options -> User Profile Options to allow users …

It’s a great time to be a marketer. LinkedIn reported a 63% increase in marketing jobs, and the Great Resignation has led more marketers and SEOs to look for better work opportunities, benefits, and of course, pay. To help companies better evaluate job candidates, marketing interviews typically include a “take-home assignment.” You’re given a prompt and asked to do a short presentation. This is your chance to showcase how you approach problems and how you communicate your solution to key stakeholders. In this guide, I’ll walk you through the steps that I took to create a marketing pitch and ace this part of my interview, which landed me my current job as an SEO spec…

My dad used to tell me that the one thing you invest in for your car is the tires. I had a habit of asking the garage for the cheapest tires they had, but my dad would say “that rubber is the only thing between you and the road”. He had a point, and today I invest in those tires to get me to my destination safer. There’s a similar trap that search marketers and SEOs can easily fall into. In our fast-paced day-to-day lives, we can often underestimate the power of copy, even though, like my tires and the road, it’s the only thing between our business and our customers. Much like my tires, if you don’t invest in it, you’re in for a bad time. To that end, I’ve used SEO …

Image credit: Maura Boswell Well, I actually read through the 172-page Google’s Search Quality Evaluator Guidelines, with all of its memorable examples featuring jungle gyms, Tom Cruise, and the Utopia Animal Hospital. I waded through this dense midge-water marsh of information hoping to enhance my comprehension of how Google understands local business reputation. I did it so you might not have to, and today’s column summarizes the clues I found amid the reeds as well as checking in with Dr. Marie Haynes for her algorithm update expertise. For local brands, reputation is everything. It’s an always-on sales force, quality control, and a business intelligence metho…

When it comes to measuring the impact of content, you might think of KPIs like “sitewide conversion rate”, or picture an upward graph that shows an increase in traffic. But are those metrics really meaningful? In this piece, I’ll argue that, no, they’re not. Instead, let’s focus on getting you actionable insights that can help your content flourish, by measuring its impact in a meaningful way. [HEADING=1]The problem with sitewide conversion rates[/HEADING] Unless your website is a one-pager, the likelihood is that not all of your pages have the same intent. So why do we still measure conversion rates across an entire site? The quick and honest answer here is t…